Don't Make Me Think
by Steve Krug
Overview
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design.
Key Takeaways
- Principles of intuitive navigation
- Common sense approach to web usability
- Conducting effective usability tests
- Making design decisions that improve UX
Who Should Read This Book?
Why Read Don't Make Me Think?
Don't Make Me Think is widely regarded as essential reading in the product design & uxspace for product managers. Steve Krug's insights have helped thousands of product professionals improve their craft and deliver better products.
Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.
With 3,210 reviews and an average rating of 4.7 out of 5, Don't Make Me Think has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.
Frequently Asked Questions
Is Don't Make Me Think still relevant?
Absolutely! While originally published in 2000 (updated in 2014), the core usability principles are timeless. Web interfaces have evolved, but the fundamentals of intuitive design, clear navigation, and reducing cognitive load remain essential for any digital product.
Do I need a design background to benefit from this book?
No. The book is written for anyone involved in creating websites or apps - product managers, developers, designers, and business stakeholders. Steve Krug explains usability principles in clear, accessible language with visual examples.
What is the main principle of "Don't Make Me Think"?
The title itself is the main principle: interfaces should be self-evident. Users shouldn't have to think about how to use your product, where to click, or what something means. Remove unnecessary complexity, make affordances clear, and design for scanning rather than reading.
Should I read this or The Design of Everyday Things first?
Both are excellent and complementary. Don't Make Me Think is shorter, web-focused, and more immediately practical for digital products. The Design of Everyday Things is more comprehensive and covers broader design principles. Start with Don't Make Me Think if you want quick, actionable usability insights.
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