The Design of Everyday Things

Overview

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible.

Key Takeaways

• Fundamental principles of user-centered design
• Understanding affordances and signifiers
• Design psychology and human cognition
• Making products intuitive and learnable

Who Should Read This Book?

Why Read The Design of Everyday Things?

The Design of Everyday Things is widely regarded as essential reading in the product design & uxspace for product managers. Don Norman's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 4,341 reviews and an average rating of 4.6 out of 5, The Design of Everyday Things has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.