Emotional Design: Why We Love (or Hate) Everyday Things

Overview

In Emotional Design, Don Norman explores the emotional side of design. He shows how the emotional side of design may be more critical to a product's success than its practical elements.

Key Takeaways

• Three levels of design: visceral, behavioral, reflective
• Emotion's role in usability
• Designing for pleasure
• How beauty makes things work better

Who Should Read This Book?

Why Read Emotional Design: Why We Love (or Hate) Everyday Things?

Emotional Design: Why We Love (or Hate) Everyday Things is widely regarded as essential reading in the product design & uxspace for product managers. Don Norman's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,234 reviews and an average rating of 4.3 out of 5, Emotional Design: Why We Love (or Hate) Everyday Things has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.