INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan
Overview
In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations.
Key Takeaways
- Learn how top tech companies like Google, Amazon, and Netflix create products
- Understand the role of product managers, designers, and engineers
- Discover techniques for product discovery and validation
- Build a strong product culture in your organization
Who Should Read This Book?
Why Read INSPIRED: How to Create Tech Products Customers Love?
INSPIRED: How to Create Tech Products Customers Love is widely regarded as essential reading in the product strategy & visionspace for product managers. Marty Cagan's insights have helped thousands of product professionals improve their craft and deliver better products.
Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.
With 2,847 reviews and an average rating of 4.8 out of 5, INSPIRED: How to Create Tech Products Customers Love has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.
Frequently Asked Questions
Is INSPIRED suitable for beginners in product management?
Yes! INSPIRED is one of the best books for both new and experienced product managers. Marty Cagan explains concepts clearly with real examples from top tech companies. It covers the full spectrum from product discovery to delivery, making it essential reading for anyone in product roles.
What is the main difference between INSPIRED and EMPOWERED?
INSPIRED focuses on how to build great products - the process, discovery, and delivery. EMPOWERED focuses on how to build great product teams and organizations - leadership, coaching, and culture. Read INSPIRED first to understand product fundamentals, then EMPOWERED for scaling and leadership.
How long does it take to read INSPIRED?
Most people complete INSPIRED in 8-10 hours of reading time. However, we recommend taking it slower - reading a chapter, reflecting on how it applies to your work, and potentially re-reading key sections. Many PMs revisit INSPIRED multiple times throughout their careers.
Should I read the first or second edition of INSPIRED?
Read the second edition (2017). It includes updated content on product discovery, dual-track agile, and modern product team structures. The first edition is still valuable but the second edition reflects current best practices at top tech companies.
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