Sense and Respond

We're in the midst of a revolution. It's a shift from a world where companies push products at customers to one where they seek to serve customer needs continuously. Success requires a dramatic rethinking of the way we conceive, fund, build, and measure the things we build. In Sense and Respond, Gothelf and Seiden show how to build organizations that can sense and respond to customer needs. They explain how to shift from project-based funding to continuous funding, from outputs to outcomes, and from top-down planning to distributed decision-making. Through real-world examples and practical techniques, the authors show how companies like Amazon, Spotify, and Google have built continuous innovation into their DNA and how your organization can do the same.