Sense and Respond

Overview

We're in the midst of a revolution. It's a shift from a world where companies push products at customers to one where they seek to serve customer needs continuously. Success requires a dramatic rethinking of the way we conceive, fund, build, and measure the things we build. In Sense and Respond, Gothelf and Seiden show how to build organizations that can sense and respond to customer needs. They explain how to shift from project-based funding to continuous funding, from outputs to outcomes, and from top-down planning to distributed decision-making. Through real-world examples and practical techniques, the authors show how companies like Amazon, Spotify, and Google have built continuous innovation into their DNA and how your organization can do the same.

Key Takeaways

• Continuous sensing and responding replaces plan-and-execute
• Fund teams, not projects for sustained innovation
• Outcomes over outputs: measure value created, not features shipped
• Distributed authority enables faster response to change

Who Should Read This Book?

Why Read Sense and Respond?

Sense and Respond is widely regarded as essential reading in the agile & lean product developmentspace for product managers. Jeff Gothelf's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in agile & lean product development, this book provides practical frameworks and real-world examples that you can apply immediately.

With 456 reviews and an average rating of 4.4 out of 5, Sense and Respond has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.