The Right It

Overview

Alberto Savoia introduces the concept of "pretotyping"—a set of techniques to validate product ideas with real data, very quickly and cheaply. He provides tools like the "Initial Belief" and "Hypothesis Testing" to avoid the common pitfall of building a high-quality version of a product that nobody wants.

Key Takeaways

• Pretotyping vs. Prototyping
• Collecting "Skin in the Game" data for validation
• The "XYZ Hypothesis" framework
• Math-driven approach to innovation success

Who Should Read This Book?

Why Read The Right It?

The Right It is widely regarded as essential reading in the innovation & emerging topicsspace for product managers. Alberto Savoia's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in innovation & emerging topics, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,120 reviews and an average rating of 4.8 out of 5, The Right It has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.