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Trustworthy Online Controlled Experiments
HIGH_DENSITY_DATA
FILE_REF: 55 // VERIFIED_ENTRY
ENTRY_DATE2020_01_01

Trustworthy Online Controlled Experiments

Primary_AuthorRon Kohavi
Reader_Fitadvanced

01_ABSTRACT_SYNOPSIS

Written by three leaders with experience running and analyzing thousands of controlled experiments, this book is a practical guide to A/B testing. Learn how to run experiments that accelerate innovation and drive growth.

02_INDEX_NODES

  • Designing and running A/B tests correctlyP.042
  • Avoiding common experimentation pitfallsP.084
  • Choosing the right metricsP.126
  • Scaling experimentation cultureP.168
PUBLICATION_DATE2020
ISBN_RECORD978-1108724265
PAGES498_UNITS
LANGUAGEENGLISH
LEVELADVANCED
RECORDS_ID55
FILE_SIZE24.9_MB_RAW
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03_RELATED_NODES