Trustworthy Online Controlled Experiments

Overview

Written by three leaders with experience running and analyzing thousands of controlled experiments, this book is a practical guide to A/B testing. Learn how to run experiments that accelerate innovation and drive growth.

Key Takeaways

• Designing and running A/B tests correctly
• Avoiding common experimentation pitfalls
• Choosing the right metrics
• Scaling experimentation culture

Who Should Read This Book?

Why Read Trustworthy Online Controlled Experiments?

Trustworthy Online Controlled Experiments is widely regarded as essential reading in the data-driven product managementspace for product managers. Ron Kohavi's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in data-driven product management, this book provides practical frameworks and real-world examples that you can apply immediately.

With 234 reviews and an average rating of 4.7 out of 5, Trustworthy Online Controlled Experiments has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.