INSPIRED: How to Create Tech Products Customers Love
01_ABSTRACT_SYNOPSIS
02_INDEX_NODES
- Learn how top tech companies like Google, Amazon, and Netflix create productsP.042
- Understand the role of product managers, designers, and engineersP.084
- Discover techniques for product discovery and validationP.126
- Build a strong product culture in your organizationP.168
03_ASSOCIATED_DISCIPLINES
04_FREQUENTLY_ASKED_QUESTIONS
Is INSPIRED suitable for beginners in product management?
Yes! INSPIRED is one of the best books for both new and experienced product managers. Marty Cagan explains concepts clearly with real examples from top tech companies. It covers the full spectrum from product discovery to delivery, making it essential reading for anyone in product roles.
What is the main difference between INSPIRED and EMPOWERED?
INSPIRED focuses on how to build great products - the process, discovery, and delivery. EMPOWERED focuses on how to build great product teams and organizations - leadership, coaching, and culture. Read INSPIRED first to understand product fundamentals, then EMPOWERED for scaling and leadership.
How long does it take to read INSPIRED?
Most people complete INSPIRED in 8-10 hours of reading time. However, we recommend taking it slower - reading a chapter, reflecting on how it applies to your work, and potentially re-reading key sections. Many PMs revisit INSPIRED multiple times throughout their careers.
Should I read the first or second edition of INSPIRED?
Read the second edition (2017). It includes updated content on product discovery, dual-track agile, and modern product team structures. The first edition is still valuable but the second edition reflects current best practices at top tech companies.
