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INSPIRED: How to Create Tech Products Customers Love
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ENTRY_DATE2017_01_01

INSPIRED: How to Create Tech Products Customers Love

Primary_AuthorMarty Cagan
Subject_DomainProduct Strategy & Vision
Reader_Fitall

01_ABSTRACT_SYNOPSIS

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations.

02_INDEX_NODES

  • Learn how top tech companies like Google, Amazon, and Netflix create productsP.042
  • Understand the role of product managers, designers, and engineersP.084
  • Discover techniques for product discovery and validationP.126
  • Build a strong product culture in your organizationP.168
PUBLICATION_DATE2017
ISBN_RECORD978-1119387503
PAGES368_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID1
FILE_SIZE18.4_MB_RAW
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03_FREQUENTLY_ASKED_QUESTIONS

Is INSPIRED suitable for beginners in product management?

Yes! INSPIRED is one of the best books for both new and experienced product managers. Marty Cagan explains concepts clearly with real examples from top tech companies. It covers the full spectrum from product discovery to delivery, making it essential reading for anyone in product roles.

What is the main difference between INSPIRED and EMPOWERED?

INSPIRED focuses on how to build great products - the process, discovery, and delivery. EMPOWERED focuses on how to build great product teams and organizations - leadership, coaching, and culture. Read INSPIRED first to understand product fundamentals, then EMPOWERED for scaling and leadership.

How long does it take to read INSPIRED?

Most people complete INSPIRED in 8-10 hours of reading time. However, we recommend taking it slower - reading a chapter, reflecting on how it applies to your work, and potentially re-reading key sections. Many PMs revisit INSPIRED multiple times throughout their careers.

Should I read the first or second edition of INSPIRED?

Read the second edition (2017). It includes updated content on product discovery, dual-track agile, and modern product team structures. The first edition is still valuable but the second edition reflects current best practices at top tech companies.

Use this book as a reading hub

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