HIGH_DENSITY_DATA
FILE_REF: plg-1 // VERIFIED_ENTRY
ENTRY_DATE2019_01_01
Product-Led Growth
01_ABSTRACT_SYNOPSIS
Wes Bush outlines a comprehensive framework for shifting from sales-led to product-led growth. He explains how to design user experiences that allow customers to realize value before they pay, leveraging freemium and trial models to drive acquisition and retention. The book provides actionable advice on optimizing onboarding, reducing friction, and aligning the entire organization around the product as the primary growth driver.
02_INDEX_NODES
- The "Value First" philosophy of PLGP.042
- Choosing between Freemium, Free Trial, and Reverse Trial modelsP.084
- Designing "Aha!" moments in the user journeyP.126
- Metrics for measuring product-led successP.168
PUBLICATION_DATE2019
ISBN_RECORD978-1733003209
PAGES278_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_IDplg-1
FILE_SIZE13.9_MB_RAW
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