Product-Led Growth
Master PLG strategies, user onboarding, freemium models, self-service products, and product virality
The definitive guide to building a product that sells itself through self-service and value-first design.
Learn the "Hook Model" framework to create products that keep users coming back without expensive advertising.
A tactical guide to turning more of your free users into lifelong customers through better onboarding.
A modern guide for building high-growth companies in an AI-driven, product-led world.
Use data to build a better startup faster, focusing on the "One Metric That Matters".
How to build a product that sells itself through a product-led growth strategy.
How today's fastest-growing companies drive breakout success through growth hacking.
A startup guide to the 19 channels for getting traction and achieving rapid growth.
How to start and scale network effects from Andreessen Horowitz partner.
The lightning-fast path to building massively valuable companies from LinkedIn co-founder.
Showing 1-10 of 13 books
About Product-Led Growth Books
Product-led growth (PLG) books teach you how to make your product the primary driver of customer acquisition, expansion, and retention. Instead of relying on sales teams, PLG companies use superior product experiences to attract users, deliver immediate value, and convert them to paying customers. These books cover freemium models, self-service onboarding, viral loops, and how to build products that sell themselves.
Why Product-Led Growth Matters
Traditional sales-led growth is expensive and slow. PLG companies grow faster and more efficiently by letting users experience product value before buying. Companies like Slack, Zoom, Figma, and Notion grew to billions in revenue primarily through product-led motion. Understanding PLG is essential for modern SaaS product managers and anyone building self-serve products.
Who Should Read These Books?
Product managers at PLG companies, growth PMs focused on acquisition and activation, founders building SaaS products, product leaders designing go-to-market strategies, and anyone working on freemium or self-service products. If your users can sign up and experience value without talking to sales, you need these books.
Key Topics Covered
- ✓Freemium and free trial strategies
- ✓User onboarding optimization
- ✓Activation and aha moments
- ✓Viral growth loops
- ✓Self-service product design
- ✓Product-qualified leads (PQLs)
- ✓Usage-based pricing
- ✓In-product expansion
Frequently Asked Questions
What is product-led growth?
Product-led growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, conversion, and expansion. Users can try or use the product before buying, experience value quickly, and upgrade when they need more. The product is the primary channel for growth, not sales or marketing.
Is PLG right for every product?
PLG works best for products with: quick time-to-value, intuitive self-service experience, viral or network effects, and natural expansion paths. It's ideal for horizontal SaaS but harder for complex enterprise software or products requiring significant customization or professional services.
How do you measure PLG success?
Key PLG metrics include: signups, activation rate (users reaching value), time-to-value, free-to-paid conversion rate, product-qualified leads (PQLs), expansion revenue, and viral coefficient. Focus on removing friction from the journey from signup to paid customer.
Explore Other Categories
Discover more product management books across different topics