HIGH_DENSITY_DATA

FILE_REF: 71 // VERIFIED_ENTRY

ENTRY_DATE2016_01_01

Contagious: Why Things Catch On

Name: Contagious: Why Things Catch On
Price: 17.99 USD
Availability: InStock
Rating: 4.5 (3421 reviews)
Author: Jonah Berger
ISBN: 978-1451686579

Primary_AuthorJonah Berger

Subject_DomainProduct-Led Growth

Critical_Rating

4.5

star

01_ABSTRACT_SYNOPSIS

Contagious explores why certain ideas and products go viral. Jonah Berger reveals the secret science behind word-of-mouth and social transmission.

02_INDEX_NODES

The STEPPS framework for viralityP.042
Social currency and triggersP.084
Emotion and public visibilityP.126
Practical value and storiesP.168

PUBLICATION_DATE2016

ISBN_RECORD978-1451686579

PAGES256_UNITS

LANGUAGEENGLISH

LEVELALL

RECORDS_ID71

FILE_SIZE12.8_MB_RAW

STATUSAVAILABLE

03_ASSOCIATED_DISCIPLINES

labelVirality

labelWord_of_Mouth

labelSocial_Influence

megaphoneMarketing

labelPsychology

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