Contagious: Why Things Catch On

Overview

Contagious explores why certain ideas and products go viral. Jonah Berger reveals the secret science behind word-of-mouth and social transmission.

Key Takeaways

• The STEPPS framework for virality
• Social currency and triggers
• Emotion and public visibility
• Practical value and stories

Who Should Read This Book?

Why Read Contagious: Why Things Catch On?

Contagious: Why Things Catch On is widely regarded as essential reading in the product-led growthspace for product managers. Jonah Berger's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product-led growth, this book provides practical frameworks and real-world examples that you can apply immediately.

With 3,421 reviews and an average rating of 4.5 out of 5, Contagious: Why Things Catch On has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.