HIGH_DENSITY_DATA
FILE_REF: 71 // VERIFIED_ENTRY
ENTRY_DATE2016_01_01
Contagious: Why Things Catch On
01_ABSTRACT_SYNOPSIS
Contagious explores why certain ideas and products go viral. Jonah Berger reveals the secret science behind word-of-mouth and social transmission.
02_INDEX_NODES
- The STEPPS framework for viralityP.042
- Social currency and triggersP.084
- Emotion and public visibilityP.126
- Practical value and storiesP.168
PUBLICATION_DATE2016
ISBN_RECORD978-1451686579
PAGES256_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID71
FILE_SIZE12.8_MB_RAW
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