Overview
Wes Bush outlines a comprehensive framework for shifting from sales-led to product-led growth. He explains how to design user experiences that allow customers to realize value before they pay, leveraging freemium and trial models to drive acquisition and retention. The book provides actionable advice on optimizing onboarding, reducing friction, and aligning the entire organization around the product as the primary growth driver.
Key Takeaways
- The "Value First" philosophy of PLG
- Choosing between Freemium, Free Trial, and Reverse Trial models
- Designing "Aha!" moments in the user journey
- Metrics for measuring product-led success
Who Should Read This Book?
Why Read Product-Led Growth?
Product-Led Growth is widely regarded as essential reading in the product-led growthspace for product managers. Wes Bush's insights have helped thousands of product professionals improve their craft and deliver better products.
Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product-led growth, this book provides practical frameworks and real-world examples that you can apply immediately.
With 1,150 reviews and an average rating of 4.7 out of 5, Product-Led Growth has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.
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