Marketing Books
Curated selection of product management titles covering marketing
16 books in this topic
Rethink the role of product marketing in creating products that aren't just used, but loved.
Marketing and selling disruptive products to mainstream customers by crossing the adoption chasm.
How to nail product positioning so customers get it and buy it.
A startup guide to the 19 channels for getting traction and achieving rapid growth.
How to establish a critical function for your product's success.
Why some ideas thrive while others die and how to improve your odds with the SUCCESs formula.
The classic marketing bible on owning a position in the customer's mind.
How to build massive social followings and unlock your influence online.
Why things catch on and how to make products, ideas, and behaviors contagious.
The classic psychology of persuasion and the six universal principles of influence.
Showing 1-10 of 16 books