Traction: How Any Startup Can Achieve Explosive Customer Growth

Overview

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Traction will teach you the nineteen channels you can use to build a customer base.

Key Takeaways

• The 19 traction channels for customer acquisition
• Bullseye framework for channel selection
• Testing and optimizing growth channels
• Getting your first 1000 customers

Who Should Read This Book?

Why Read Traction: How Any Startup Can Achieve Explosive Customer Growth?

Traction: How Any Startup Can Achieve Explosive Customer Growth is widely regarded as essential reading in the product-led growthspace for product managers. Gabriel Weinberg's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product-led growth, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,456 reviews and an average rating of 4.6 out of 5, Traction: How Any Startup Can Achieve Explosive Customer Growth has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.