Influence: The Psychology of Persuasion
01_ABSTRACT_SYNOPSIS
02_INDEX_NODES
- Six principles of influence and persuasionP.042
- Reciprocity, commitment, social proofP.084
- Authority, liking, and scarcityP.126
- Ethical application of influenceP.168
03_ASSOCIATED_DISCIPLINES
Editorial_Note
Why this book matters
Helpful if you want the classic persuasion principles in a concise format. The lessons translate directly to product storytelling, launch communication, and stakeholder influence.
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Product Marketing & GTM category
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More by Robert B. Cialdini
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Persuasion books
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Psychology books
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Influence books
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Editorial_Method
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