HIGH_DENSITY_DATA
FILE_REF: 63 // VERIFIED_ENTRY
ENTRY_DATE2006_01_01
Influence: The Psychology of Persuasion
01_ABSTRACT_SYNOPSIS
Influence explains the psychology of why people say yes and how to apply these principles ethically in business and everyday life. The six principles of influence are reciprocity, commitment/consistency, social proof, authority, liking, and scarcity.
02_INDEX_NODES
- Six principles of influence and persuasionP.042
- Reciprocity, commitment, social proofP.084
- Authority, liking, and scarcityP.126
- Ethical application of influenceP.168
PUBLICATION_DATE2006
ISBN_RECORD978-0061241895
PAGES336_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID63
FILE_SIZE16.8_MB_RAW
Editorial_Note
Why this book matters
Helpful if you want the classic persuasion principles in a concise format. The lessons translate directly to product storytelling, launch communication, and stakeholder influence.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
Product Marketing & GTM category
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More by Robert B. Cialdini
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Persuasion books
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Psychology books
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Influence books
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