Influence: The Psychology of Persuasion

Overview

Influence explains the psychology of why people say yes and how to apply these principles ethically in business and everyday life. The six principles of influence are reciprocity, commitment/consistency, social proof, authority, liking, and scarcity.

Key Takeaways

• Six principles of influence and persuasion
• Reciprocity, commitment, social proof
• Authority, liking, and scarcity
• Ethical application of influence

Who Should Read This Book?

Why Read Influence: The Psychology of Persuasion?

Influence: The Psychology of Persuasion is widely regarded as essential reading in the product marketing & gtmspace for product managers. Robert B. Cialdini's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 5,234 reviews and an average rating of 4.7 out of 5, Influence: The Psychology of Persuasion has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.