Pre-Suasion: A Revolutionary Way to Influence and Persuade

Overview

Pre-Suasion explores the psychological tactics one can use to change minds. Cialdini reveals that the secret to influence doesn't lie in the message itself, but in the key moment before the message is delivered.

Key Takeaways

• The power of attention and focus
• Priming and pre-suasive techniques
• Creating the perfect moment for influence
• Unity: the seventh principle of persuasion

Who Should Read This Book?

Why Read Pre-Suasion: A Revolutionary Way to Influence and Persuade?

Pre-Suasion: A Revolutionary Way to Influence and Persuade is widely regarded as essential reading in the product marketing & gtmspace for product managers. Robert B. Cialdini's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,892 reviews and an average rating of 4.4 out of 5, Pre-Suasion: A Revolutionary Way to Influence and Persuade has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.