HIGH_DENSITY_DATA
FILE_REF: gtm-2 // VERIFIED_ENTRY
ENTRY_DATE2023_01_01
Sales Pitch
01_ABSTRACT_SYNOPSIS
In Sales Pitch, April Dunford takes positioning and applies it to the sales conversation. She provides a framework for building a winning sales narrative that helps customers understand why your product is the best choice among an sea of alternatives. It bridges the gap between marketing strategy and sales execution.
02_INDEX_NODES
- The structure of a perfect sales pitchP.042
- Building a competitive narrativeP.084
- Differentiating your product during the demoP.126
- Helping customers make a confident buying decisionP.168
PUBLICATION_DATE2023
ISBN_RECORD978-1778234323
PAGES220_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_IDgtm-2
FILE_SIZE11.0_MB_RAW
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