Sales Pitch

Overview

In Sales Pitch, April Dunford takes positioning and applies it to the sales conversation. She provides a framework for building a winning sales narrative that helps customers understand why your product is the best choice among an sea of alternatives. It bridges the gap between marketing strategy and sales execution.

Key Takeaways

• The structure of a perfect sales pitch
• Building a competitive narrative
• Differentiating your product during the demo
• Helping customers make a confident buying decision

Who Should Read This Book?

Why Read Sales Pitch?

Sales Pitch is widely regarded as essential reading in the product marketing & gtmspace for product managers. April Dunford's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 450 reviews and an average rating of 4.9 out of 5, Sales Pitch has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.