Obviously Awesome

Overview

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it?

Key Takeaways

• The five components of effective positioning
• How to position in emerging vs. established markets
• Defining your best-fit customers
• Crafting positioning that resonates

Who Should Read This Book?

Why Read Obviously Awesome?

Obviously Awesome is widely regarded as essential reading in the product marketing & gtmspace for product managers. April Dunford's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,678 reviews and an average rating of 4.7 out of 5, Obviously Awesome has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.