HIGH_DENSITY_DATA
FILE_REF: 59 // VERIFIED_ENTRY
ENTRY_DATE2019_01_01
Obviously Awesome
01_ABSTRACT_SYNOPSIS
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it?
02_INDEX_NODES
- The five components of effective positioningP.042
- How to position in emerging vs. established marketsP.084
- Defining your best-fit customersP.126
- Crafting positioning that resonatesP.168
PUBLICATION_DATE2019
ISBN_RECORD978-1999023003
PAGES192_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID59
FILE_SIZE9.6_MB_RAW
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