Positioning Books
Curated selection of product management titles covering positioning
7 books in this topic
Obviously Awesome
by April Dunford
4.8
(2,150)How to nail product positioning so customers get it, buy it, and love it.
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Obviously Awesome
by April Dunford
4.7
(1,678)How to nail product positioning so customers get it and buy it.
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Product Marketing Misunderstood
by Richard King
4.4
(234)How to establish a critical function for your product's success.
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Positioning: The Battle for Your Mind
by Al Ries
4.6
(2,341)The classic marketing bible on owning a position in the customer's mind.
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LOVED
by Martina Lauchengco
4.6
(543)Rethink product marketing to build products customers love.
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Positioning
by Al Ries
4.5
(3,671)The marketing classic that introduced the concept of positioning and how to own a distinct place in your customer's mind.
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Play Bigger
by Al Ramadan
4.4
(892)Framework for category design: creating and dominating new market categories rather than competing in existing ones.
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