HIGH_DENSITY_DATA
FILE_REF: 185 // VERIFIED_ENTRY
ENTRY_DATE2021_01_01
LOVED
01_ABSTRACT_SYNOPSIS
Former Microsoft PM Martina Lauchengco shows how product marketing creates products people love.
02_INDEX_NODES
- Product marketing fundamentalsP.042
- Go-to-market strategyP.084
- Positioning and messagingP.126
- Launch executionP.168
PUBLICATION_DATE2021
ISBN_RECORD978-1737501909
PAGES304_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID185
FILE_SIZE15.2_MB_RAW
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