LOVED
HIGH_DENSITY_DATA
FILE_REF: 185 // VERIFIED_ENTRY
ENTRY_DATE2021_01_01

LOVED

Primary_AuthorMartina Lauchengco
Critical_Rating
4.6
star

01_ABSTRACT_SYNOPSIS

Former Microsoft PM Martina Lauchengco shows how product marketing creates products people love.

02_INDEX_NODES

  • Product marketing fundamentalsP.042
  • Go-to-market strategyP.084
  • Positioning and messagingP.126
  • Launch executionP.168
PUBLICATION_DATE2021
ISBN_RECORD978-1737501909
PAGES304_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID185
FILE_SIZE15.2_MB_RAW
STATUSAVAILABLE

03_ASSOCIATED_DISCIPLINES

open_in_new[ VIEW_ON_AMAZON ]shopping_cart[ BUY_EXTERNAL ]

Editorial_Method

How this book page is curated

PM Books Directory exists to help product managers find high-signal books faster. We prioritize practical usefulness, durable ideas, and clear guidance on who each book is for.

We organize pages using topic relevance, reader fit, durable frameworks, and practical usefulness rather than pure popularity alone.

Read the editorial policy

04_RELATED_NODES

05_COMPARISON_NODES