LOVED

Overview

Former Microsoft PM Martina Lauchengco shows how product marketing creates products people love.

Key Takeaways

• Product marketing fundamentals
• Go-to-market strategy
• Positioning and messaging
• Launch execution

Who Should Read This Book?

Why Read LOVED?

LOVED is widely regarded as essential reading in the product marketing & gtmspace for product managers. Martina Lauchengco's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 543 reviews and an average rating of 4.6 out of 5, LOVED has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.