LOVED: How to Rethink Marketing for Tech Products

Overview

Martina Lauchengco, a partner at SVPG, explores the critical role of product marketing in tech. She outlines the four fundamentals of product marketing: ambassador, strategist, storyteller, and evangelist. This book is essential for PMs who want to collaborate more effectively with marketing and for PMMs who want to drive strategic impact.

Key Takeaways

• The four key roles of product marketing
• How to build a strategic go-to-market plan
• Crafting stories that resonate with technical and business buyers
• Measuring the impact of marketing on product success

Who Should Read This Book?

Why Read LOVED: How to Rethink Marketing for Tech Products?

LOVED: How to Rethink Marketing for Tech Products is widely regarded as essential reading in the product marketing & gtmspace for product managers. Martina Lauchengco's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 280 reviews and an average rating of 4.7 out of 5, LOVED: How to Rethink Marketing for Tech Products has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.