HIGH_DENSITY_DATA
FILE_REF: gtm-3 // VERIFIED_ENTRY
ENTRY_DATE2022_01_01
LOVED: How to Rethink Marketing for Tech Products
01_ABSTRACT_SYNOPSIS
Martina Lauchengco, a partner at SVPG, explores the critical role of product marketing in tech. She outlines the four fundamentals of product marketing: ambassador, strategist, storyteller, and evangelist. This book is essential for PMs who want to collaborate more effectively with marketing and for PMMs who want to drive strategic impact.
02_INDEX_NODES
- The four key roles of product marketingP.042
- How to build a strategic go-to-market planP.084
- Crafting stories that resonate with technical and business buyersP.126
- Measuring the impact of marketing on product successP.168
PUBLICATION_DATE2022
ISBN_RECORD978-1119864233
PAGES320_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_IDgtm-3
FILE_SIZE16.0_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
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