HIGH_DENSITY_DATA
FILE_REF: gtm-4 // VERIFIED_ENTRY
ENTRY_DATE2024_01_01
The Market Segmentation Playbook
01_ABSTRACT_SYNOPSIS
Chris Hall provides a tactical framework for market segmentation in the SaaS era. He covers how to identify high-intent segments, calculate market sizes, and tailor your product and GTM strategies to dominate specific niches. Ideal for PMs involved in expansion or category creation.
02_INDEX_NODES
- Data-driven market segmentation techniquesP.042
- Defining Ideal Customer Profiles (ICP)P.084
- Mapping product features to segment-specific needsP.126
- Strategic beachhead market selectionP.168
PUBLICATION_DATE2024
ISBN_RECORD978-1110000004
PAGES240_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_IDgtm-4
FILE_SIZE12.0_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
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