The Market Segmentation Playbook

Overview

Chris Hall provides a tactical framework for market segmentation in the SaaS era. He covers how to identify high-intent segments, calculate market sizes, and tailor your product and GTM strategies to dominate specific niches. Ideal for PMs involved in expansion or category creation.

Key Takeaways

• Data-driven market segmentation techniques
• Defining Ideal Customer Profiles (ICP)
• Mapping product features to segment-specific needs
• Strategic beachhead market selection

Who Should Read This Book?

Why Read The Market Segmentation Playbook?

The Market Segmentation Playbook is widely regarded as essential reading in the product marketing & gtmspace for product managers. Chris Hall's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 65 reviews and an average rating of 4.6 out of 5, The Market Segmentation Playbook has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.