Product Marketing & GTM
Learn positioning, messaging, go-to-market planning, product launches, and growth marketing strategies
How to nail product positioning so customers get it and buy it.
How to establish a critical function for your product's success.
Why some ideas thrive while others die and how to improve your odds with the SUCCESs formula.
The classic marketing bible on owning a position in the customer's mind.
The classic psychology of persuasion and the six universal principles of influence.
The importance of timing and creating the perfect moment to deliver a message.
Rethink product marketing to build products customers love.
Master the six principles of influence and persuasion.
About Product Marketing & GTM Books
Product marketing and go-to-market books teach you how to position your product, craft compelling messaging, plan successful launches, and drive adoption. These books cover positioning strategy, competitive differentiation, launch execution, growth marketing, and how to communicate product value to different audiences. Great product marketing turns good products into market winners.
Why Product Marketing & GTM Matters
Even the best product fails without effective go-to-market execution. Product marketing bridges the gap between product development and market success. It ensures customers understand your value, choose you over competitors, and become advocates. Whether you're launching a new product or repositioning an existing one, product marketing skills are essential for driving adoption and growth.
Who Should Read These Books?
Product marketers, product managers responsible for launches, growth marketers, founders bringing products to market, and product leaders building GTM strategies. If you're involved in positioning, messaging, launches, or driving product adoption, these books are essential.
Key Topics Covered
- ✓Product positioning and messaging
- ✓Competitive differentiation
- ✓Go-to-market strategy
- ✓Product launch planning
- ✓Growth marketing tactics
- ✓Customer segmentation
- ✓Sales enablement
- ✓Product storytelling
Frequently Asked Questions
What's the difference between product marketing and product management?
Product management focuses on what to build and why. Product marketing focuses on how to position it, who to target, and how to drive adoption. PMs own the product; PMMs own the go-to-market strategy. In practice, there's significant overlap, especially in smaller companies.
When should I start thinking about go-to-market?
Start GTM planning early in product development, not after the product is built. Positioning and messaging insights should inform product decisions. Formal launch planning typically begins 6-12 weeks before release, depending on the launch scope.
How do you create effective product positioning?
Good positioning clearly answers: What is it? Who is it for? What problem does it solve? Why is it different from alternatives? Test your positioning with target customers to ensure it resonates and differentiates you meaningfully from competitors.
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