Product Marketing Misunderstood

Overview

Product Marketing Misunderstood provides a comprehensive guide to building and running successful product marketing functions that drive business growth.

Key Takeaways

• Role and responsibilities of product marketing
• Building a product marketing function
• Go-to-market strategy development
• Product launch best practices

Who Should Read This Book?

Why Read Product Marketing Misunderstood?

Product Marketing Misunderstood is widely regarded as essential reading in the product marketing & gtmspace for product managers. Richard King's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 234 reviews and an average rating of 4.4 out of 5, Product Marketing Misunderstood has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.