HIGH_DENSITY_DATA

FILE_REF: 60 // VERIFIED_ENTRY

ENTRY_DATE2021_01_01

Product Marketing Misunderstood

Name: Product Marketing Misunderstood
Price: 24.99 USD
Availability: InStock
Rating: 4.4 (234 reviews)
Author: Richard King
ISBN: 978-1838050368

Primary_AuthorRichard King

Subject_DomainProduct Marketing & GTM

Critical_Rating

4.4

star

01_ABSTRACT_SYNOPSIS

Product Marketing Misunderstood provides a comprehensive guide to building and running successful product marketing functions that drive business growth.

02_INDEX_NODES

Role and responsibilities of product marketingP.042
Building a product marketing functionP.084
Go-to-market strategy developmentP.126
Product launch best practicesP.168

PUBLICATION_DATE2021

ISBN_RECORD978-1838050368

PAGES262_UNITS

LANGUAGEENGLISH

LEVELINTERMEDIATE

RECORDS_ID60

FILE_SIZE13.1_MB_RAW

STATUSAVAILABLE

03_ASSOCIATED_DISCIPLINES

megaphoneProduct_Marketing

labelGo-to-Market

labelPositioning

labelProduct_Launches

targetMarketing_Strategy

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Editorial_Method

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