Go-to-Market Books
Curated selection of product management titles covering go-to-market
4 books in this topic
Crossing the Chasm
by Geoffrey A. Moore
4.4
(2,341)Marketing and selling disruptive products to mainstream customers by crossing the adoption chasm.
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Obviously Awesome
by April Dunford
4.7
(1,678)How to nail product positioning so customers get it and buy it.
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Product Marketing Misunderstood
by Richard King
4.4
(234)How to establish a critical function for your product's success.
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LOVED
by Martina Lauchengco
4.6
(543)Rethink product marketing to build products customers love.
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