HIGH_DENSITY_DATA
FILE_REF: 15 // VERIFIED_ENTRY
ENTRY_DATE2014_01_01
Crossing the Chasm
01_ABSTRACT_SYNOPSIS
In Crossing the Chasm, Geoffrey Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
02_INDEX_NODES
- Understanding the technology adoption lifecycleP.042
- Strategies for crossing the chasm to mainstream marketP.084
- Targeting beachhead segmentsP.126
- Whole product concept for market successP.168
PUBLICATION_DATE2014
ISBN_RECORD978-0062292988
PAGES320_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID15
FILE_SIZE16.0_MB_RAW
STATUSAVAILABLE
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