Crossing the Chasm

Overview

In Crossing the Chasm, Geoffrey Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.

Key Takeaways

• Understanding the technology adoption lifecycle
• Strategies for crossing the chasm to mainstream market
• Targeting beachhead segments
• Whole product concept for market success

Who Should Read This Book?

Why Read Crossing the Chasm?

Crossing the Chasm is widely regarded as essential reading in the product strategy & visionspace for product managers. Geoffrey A. Moore's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.

With 2,341 reviews and an average rating of 4.4 out of 5, Crossing the Chasm has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.