HIGH_DENSITY_DATA
FILE_REF: marketing-this-is-marketing // VERIFIED_ENTRY
ENTRY_DATE2018_01_01
This Is Marketing
01_ABSTRACT_SYNOPSIS
This Is Marketing is useful for PMs because it reinforces that product adoption depends on meaning, audience fit, and trust as much as feature quality. Seth Godin focuses on empathy, positioning, and the stories markets tell themselves, which helps product teams sharpen how they frame value. It is especially relevant for PMs involved in launches, category shaping, and adoption strategy.
02_INDEX_NODES
- Why audience and meaning often matter more than feature volume in adoptionP.042
- How PMs can think more clearly about empathy, narrative, and positioningP.084
- A stronger mental model for category creation and market resonanceP.126
- Why product quality and perceived value must be designed togetherP.168
PUBLICATION_DATE2018
ISBN_RECORDN/A
PAGES288_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_IDmarketing-this-is-marketing
FILE_SIZE14.4_MB_RAW
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