Messaging Books
Curated selection of product management titles covering messaging
5 books in this topic
Obviously Awesome
by April Dunford
4.8
(2,150)How to nail product positioning so customers get it, buy it, and love it.
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Obviously Awesome
by April Dunford
4.7
(1,678)How to nail product positioning so customers get it and buy it.
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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
4.6
(3,421)Why some ideas thrive while others die and how to improve your odds with the SUCCESs formula.
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Positioning
by Al Ries
4.5
(3,671)The marketing classic that introduced the concept of positioning and how to own a distinct place in your customer's mind.
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Made to Stick
by Chip Heath
4.6
(5,678)Research-backed principles for crafting ideas that stick in people's minds using the SUCCESs framework.
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