HIGH_DENSITY_DATA
FILE_REF: 61 // VERIFIED_ENTRY
ENTRY_DATE2007_01_01
Made to Stick: Why Some Ideas Survive and Others Die
01_ABSTRACT_SYNOPSIS
Made to Stick examines what makes ideas memorable and impactful. The Heath brothers introduce the SUCCESs formula: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
02_INDEX_NODES
- The SUCCESs framework for sticky ideasP.042
- Crafting memorable product messagingP.084
- Using stories to communicate effectivelyP.126
- Making complex ideas simple and concreteP.168
PUBLICATION_DATE2007
ISBN_RECORD978-1400064281
PAGES336_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID61
FILE_SIZE16.8_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
Editorial_Note
Why this book matters
Great for PMs who need ideas to travel across teams and customers. It strengthens product communication through clearer, more memorable narratives.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
Editorial_Method
How this book page is curated
PM Books Directory exists to help product managers find high-signal books faster. We prioritize practical usefulness, durable ideas, and clear guidance on who each book is for.
We organize pages using topic relevance, reader fit, durable frameworks, and practical usefulness rather than pure popularity alone.
Read the editorial policy
