HIGH_DENSITY_DATA
FILE_REF: 61 // VERIFIED_ENTRY
ENTRY_DATE2007_01_01
Made to Stick: Why Some Ideas Survive and Others Die
01_ABSTRACT_SYNOPSIS
Made to Stick examines what makes ideas memorable and impactful. The Heath brothers introduce the SUCCESs formula: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
02_INDEX_NODES
- The SUCCESs framework for sticky ideasP.042
- Crafting memorable product messagingP.084
- Using stories to communicate effectivelyP.126
- Making complex ideas simple and concreteP.168
PUBLICATION_DATE2007
ISBN_RECORD978-1400064281
PAGES336_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID61
FILE_SIZE16.8_MB_RAW
Editorial_Note
Why this book matters
Great for PMs who need ideas to travel across teams and customers. It strengthens product communication through clearer, more memorable narratives.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
