Made to Stick: Why Some Ideas Survive and Others Die

Overview

Made to Stick examines what makes ideas memorable and impactful. The Heath brothers introduce the SUCCESs formula: Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Key Takeaways

• The SUCCESs framework for sticky ideas
• Crafting memorable product messaging
• Using stories to communicate effectively
• Making complex ideas simple and concrete

Who Should Read This Book?

Why Read Made to Stick: Why Some Ideas Survive and Others Die?

Made to Stick: Why Some Ideas Survive and Others Die is widely regarded as essential reading in the product marketing & gtmspace for product managers. Chip Heath's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 3,421 reviews and an average rating of 4.6 out of 5, Made to Stick: Why Some Ideas Survive and Others Die has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.