Positioning: The Battle for Your Mind

Name: Positioning: The Battle for Your Mind
Price: 16.99 USD
Availability: InStock
Rating: 4.6 (2341 reviews)
Author: Al Ries
ISBN: 978-0071373586

Primary_AuthorAl Ries

Subject_DomainProduct Marketing & GTM

Critical_Rating

4.6

star

01_ABSTRACT_SYNOPSIS

Positioning explains how to position your product in the mind of the prospect. The first book to deal with the problems of communicating to a skeptical, media-saturated public.

02_INDEX_NODES

Owning a position in the customer's mindP.042
Differentiation strategiesP.084
Repositioning competitorsP.126
Creating memorable brandsP.168

PUBLICATION_DATE2001

ISBN_RECORD978-0071373586

PAGES256_UNITS

LANGUAGEENGLISH

LEVELALL

RECORDS_ID62

FILE_SIZE12.8_MB_RAW

STATUSAVAILABLE

03_ASSOCIATED_DISCIPLINES

labelPositioning

megaphoneMarketing

labelBranding

targetCompetitive_Strategy

labelMind_Share

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