HIGH_DENSITY_DATA
FILE_REF: 62 // VERIFIED_ENTRY
ENTRY_DATE2001_01_01
Positioning: The Battle for Your Mind
01_ABSTRACT_SYNOPSIS
Positioning explains how to position your product in the mind of the prospect. The first book to deal with the problems of communicating to a skeptical, media-saturated public.
02_INDEX_NODES
- Owning a position in the customer's mindP.042
- Differentiation strategiesP.084
- Repositioning competitorsP.126
- Creating memorable brandsP.168
PUBLICATION_DATE2001
ISBN_RECORD978-0071373586
PAGES256_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID62
FILE_SIZE12.8_MB_RAW
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