Positioning: The Battle for Your Mind

Overview

Positioning explains how to position your product in the mind of the prospect. The first book to deal with the problems of communicating to a skeptical, media-saturated public.

Key Takeaways

• Owning a position in the customer's mind
• Differentiation strategies
• Repositioning competitors
• Creating memorable brands

Who Should Read This Book?

Why Read Positioning: The Battle for Your Mind?

Positioning: The Battle for Your Mind is widely regarded as essential reading in the product marketing & gtmspace for product managers. Al Ries's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 2,341 reviews and an average rating of 4.6 out of 5, Positioning: The Battle for Your Mind has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.