Books by Al Ries
Explore insights and expertise from Al Ries
2 titles in the directory
Positioning: The Battle for Your Mind
by Al Ries
4.6
(2,341)The classic marketing bible on owning a position in the customer's mind.
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Positioning
by Al Ries
4.5
(3,671)The marketing classic that introduced the concept of positioning and how to own a distinct place in your customer's mind.
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