Influence
01_ABSTRACT_SYNOPSIS
02_INDEX_NODES
- Six principles of influenceP.042
- Reciprocity, commitment, social proofP.084
- Authority, liking, scarcityP.126
- Unity principleP.168
03_ASSOCIATED_DISCIPLINES
Editorial_Note
Why this book matters
Helpful for PMs who need to persuade without formal authority. The persuasion frameworks are practical for discovery interviews, stakeholder buy-in, pricing communication, and change management.
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Branch into adjacent guides, author pages, and category pages from here.
Product Marketing & GTM category
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More by Robert B. Cialdini
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Persuasion books
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Psychology books
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Marketing books
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Editorial_Method
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