Influence

Overview

Robert Cialdini reveals the psychology of why people say yes and how to apply these principles ethically.

Key Takeaways

• Six principles of influence
• Reciprocity, commitment, social proof
• Authority, liking, scarcity
• Unity principle

Who Should Read This Book?

Why Read Influence?

Influence is widely regarded as essential reading in the product marketing & gtmspace for product managers. Robert B. Cialdini's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 8,765 reviews and an average rating of 4.7 out of 5, Influence has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.