HIGH_DENSITY_DATA
FILE_REF: 191 // VERIFIED_ENTRY
ENTRY_DATE2021_01_01
Influence
01_ABSTRACT_SYNOPSIS
Robert Cialdini reveals the psychology of why people say yes and how to apply these principles ethically.
02_INDEX_NODES
- Six principles of influenceP.042
- Reciprocity, commitment, social proofP.084
- Authority, liking, scarcityP.126
- Unity principleP.168
PUBLICATION_DATE2021
ISBN_RECORD978-0062937650
PAGES592_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID191
FILE_SIZE29.6_MB_RAW
Editorial_Note
Why this book matters
Helpful for PMs who need to persuade without formal authority. The persuasion frameworks are practical for discovery interviews, stakeholder buy-in, pricing communication, and change management.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
Product Marketing & GTM category
Browse more books in product marketing & gtm.
More by Robert B. Cialdini
See the full reading path and related themes for Robert B. Cialdini.
Persuasion books
Go deeper on persuasion through the topic page.
Psychology books
Go deeper on psychology through the topic page.
Marketing books
Go deeper on marketing through the topic page.
