Psychology Books

Learn the "Hook Model" framework to create products that keep users coming back without expensive advertising.

Learn the four-step Hook Model to create products that customers use regularly without conscious thought.

Classic text on user-centered design principles and the psychology of everyday objects.

Using psychology to design better products and experiences based on key UX laws.

How people think, see, and interact - essential psychology for designers.

Why attractive things work better and how to design for emotion.

Why things catch on and how to make products, ideas, and behaviors contagious.

The classic psychology of persuasion and the six universal principles of influence.

The importance of timing and creating the perfect moment to deliver a message.

Build habit-forming products using the Hook Model - trigger, action, reward, investment.