Play Bigger

Overview

The founders of a new breed of company that has come to dominate the market landscape reveal their ground-breaking strategy for creating new categories and leveraging them to generate billions of dollars. Play Bigger shows how category design—creating new market categories—is the secret to extraordinary growth and the key to becoming a "category king." The book argues that most companies focus on product differentiation, when they should be focused on category differentiation. Drawing on examples from Salesforce, Amazon, and Uber, the authors explain how to declare and design a new category, develop the category narrative, and mobilize a category ecosystem to make your company legendary. This is the playbook for companies that want to build something that didn't exist before and own the category they create.

Key Takeaways

• Design categories, not just products - category kings capture most of the value
• The category narrative defines the problem and why you're the solution
• Mobilize your ecosystem to build and evangelize the category
• Lightning strikes: category design moments that change markets

Who Should Read This Book?

Why Read Play Bigger?

Play Bigger is widely regarded as essential reading in the product strategy & visionspace for product managers. Al Ramadan's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.

With 892 reviews and an average rating of 4.4 out of 5, Play Bigger has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.