Market Strategy Books
Curated selection of product management titles covering market strategy
3 books in this topic
Obviously Awesome
by April Dunford
4.8
(2,150)How to nail product positioning so customers get it, buy it, and love it.
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Crossing the Chasm
by Geoffrey A. Moore
4.4
(2,341)Marketing and selling disruptive products to mainstream customers by crossing the adoption chasm.
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Play Bigger
by Al Ramadan
4.4
(892)Framework for category design: creating and dominating new market categories rather than competing in existing ones.
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