The Cold Start Problem

Overview

Why do some products take off while others don't? Andrew Chen draws on his experience at Uber and Andreessen Horowitz to explain the Cold Start Problem: how to bootstrap network effects and build products that thrive.

Key Takeaways

• Solving the cold start problem for networks
• Building and scaling network effects
• Strategies used by Uber, Airbnb, Slack
• The network effects playbook

Who Should Read This Book?

Why Read The Cold Start Problem?

The Cold Start Problem is widely regarded as essential reading in the product-led growthspace for product managers. Andrew Chen's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product-led growth, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,234 reviews and an average rating of 4.6 out of 5, The Cold Start Problem has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.