Running Lean

Overview

We live in an age of unparalleled opportunity for innovation. With this constant stream of ideas and technology, opportunities for new products are limitless. Yet commercializing these ideas is still a challenge. Running Lean offers a systematic process for taking ideas from inception to product/market fit using the Lean Canvas.

Key Takeaways

• Lean Canvas for modeling business ideas
• Customer development process
• Finding product-market fit systematically
• Traction metrics and validation

Who Should Read This Book?

Why Read Running Lean?

Running Lean is widely regarded as essential reading in the agile & product developmentspace for product managers. Ash Maurya's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in agile & product development, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,123 reviews and an average rating of 4.5 out of 5, Running Lean has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.