Customer Development Books
Curated selection of product management titles covering customer development
7 books in this topic
The Mom Test
by Rob Fitzpatrick
4.8
(1,234)How to talk to customers and learn if your business is a good idea when everyone is lying to you.
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Running Lean
by Ash Maurya
4.5
(1,123)Practical guide to iterating from Plan A to a plan that works using Lean Canvas.
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The Lean Product Playbook
by Dan Olsen
4.5
(892)A repeatable process for achieving product-market fit with the Lean Product Process.
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The Four Steps to the Epiphany
by Steve Blank
4.3
(892)The customer development methodology that launched the Lean Startup movement.
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Lean Customer Development
by Cindy Alvarez
4.3
(289)Building products your customers will buy through customer development conversations.
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The Startup Owner's Manual
by Steve Blank
4.5
(987)Comprehensive guide to customer development and building successful startups.
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Talking to Humans
by Giff Constable
4.5
(432)Quick guide to customer research and getting out of the building to talk to users.
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