Lean Customer Development

Overview

Lean Customer Development shows you how to collect feedback, discover what makes your customers tick, and improve your product through customer development conversations.

Key Takeaways

• Customer development conversation techniques
• Finding and recruiting customers to talk to
• Asking effective questions
• Turning learning into product decisions

Who Should Read This Book?

Why Read Lean Customer Development?

Lean Customer Development is widely regarded as essential reading in the product discovery & researchspace for product managers. Cindy Alvarez's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 289 reviews and an average rating of 4.3 out of 5, Lean Customer Development has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.