Interviewing Users: How to Uncover Compelling Insights

Overview

Interviewing Users provides invaluable interviewing techniques and tools that enable you to uncover compelling insights from your research. You'll move from simply gathering data to transforming that data into strategic action.

Key Takeaways

• Planning and conducting effective user interviews
• Asking the right questions to get meaningful answers
• Reading between the lines of what users say
• Synthesizing interview data into insights

Who Should Read This Book?

Why Read Interviewing Users: How to Uncover Compelling Insights?

Interviewing Users: How to Uncover Compelling Insights is widely regarded as essential reading in the product discovery & researchspace for product managers. Steve Portigal's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 389 reviews and an average rating of 4.5 out of 5, Interviewing Users: How to Uncover Compelling Insights has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.