The Startup Owner's Manual

Overview

Steve Blank's definitive guide to the customer development process, the foundation for the Lean Startup movement.

Key Takeaways

• Customer Development process
• Customer Discovery and Validation
• Business Model Canvas
• Pivot strategies

Who Should Read This Book?

Why Read The Startup Owner's Manual?

The Startup Owner's Manual is widely regarded as essential reading in the product discovery & researchspace for product managers. Steve Blank's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 987 reviews and an average rating of 4.5 out of 5, The Startup Owner's Manual has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.