HIGH_DENSITY_DATA
FILE_REF: 257 // VERIFIED_ENTRY
ENTRY_DATE2019_01_01
Testing Business Ideas
01_ABSTRACT_SYNOPSIS
A practical guide to effective business model testing. The book provides a systematic approach to testing business ideas through rapid experimentation. Based on the globally popular Business Model Canvas, this book features a library of over 50 hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It shows you how to test different aspects of your business model, from value proposition to revenue model, and helps you determine what to test, when to test it, and which testing method to use. Featuring practical examples from real companies, this is essential reading for anyone looking to create new products or ventures.
02_INDEX_NODES
- Design experiments to test the riskiest assumptions firstP.042
- Library of 50+ experiment types for different testing needsP.084
- Extract evidence from experiments to make informed decisionsP.126
- Build a culture of systematic experimentationP.168
PUBLICATION_DATE2019
ISBN_RECORD978-1119551447
PAGES346_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID257
FILE_SIZE17.3_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
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