The Customer-Driven Playbook

Overview

Microsoft product managers show how to gather and act on customer feedback to build better products.

Key Takeaways

• Customer feedback loops
• Research methods
• Prototype testing
• Iterative development

Who Should Read This Book?

Why Read The Customer-Driven Playbook?

The Customer-Driven Playbook is widely regarded as essential reading in the product discovery & researchspace for product managers. Travis Lowdermilk's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 234 reviews and an average rating of 4.4 out of 5, The Customer-Driven Playbook has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.