The Right It

Overview

Alberto Savoia introduces pretotyping, a fast and inexpensive way to test if you're building the Right It before you build It right.

Key Takeaways

• The Law of Market Failure
• Pretotyping techniques
• Testing before building
• Data-driven idea validation

Who Should Read This Book?

Why Read The Right It?

The Right It is widely regarded as essential reading in the product discovery & researchspace for product managers. Alberto Savoia's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 543 reviews and an average rating of 4.5 out of 5, The Right It has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.