Value Proposition Design

Overview

Value Proposition Design helps you tackle the core challenge of every business: creating compelling products and services customers want to buy. This highly practical book features the Value Proposition Canvas.

Key Takeaways

• Value Proposition Canvas framework
• Designing products around customer jobs
• Testing and validating value propositions
• Integrating with Business Model Canvas

Who Should Read This Book?

Why Read Value Proposition Design?

Value Proposition Design is widely regarded as essential reading in the product strategy & visionspace for product managers. Alexander Osterwalder's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,234 reviews and an average rating of 4.6 out of 5, Value Proposition Design has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.