Badass: Making Users Awesome

Overview

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of drawing attention to your product. It's a game of getting your users to take the actions that lead them to say, "This is awesome!" Sierra shows that sustainable success comes from making users awesome at what they care about. The secret is helping users develop compelling skills. Whether designing a product, service, or experience, you need to help users get better at something they want to be better at. Badass is packed with practical techniques for increasing user skill and engagement based on the latest research in cognitive science and design.

Key Takeaways

• Don't make a better product - make users better at what they want to do
• Help users build compelling skills, not just use your product
• Reduce cognitive leaks to free up mental resources for skill building
• The context around your product matters more than the product itself

Who Should Read This Book?

Why Read Badass: Making Users Awesome?

Badass: Making Users Awesome is widely regarded as essential reading in the product design & uxspace for product managers. Kathy Sierra's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,234 reviews and an average rating of 4.7 out of 5, Badass: Making Users Awesome has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.