Badass: Making Users Awesome

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of drawing attention to your product. It's a game of getting your users to take the actions that lead them to say, "This is awesome!" Sierra shows that sustainable success comes from making users awesome at what they care about. The secret is helping users develop compelling skills. Whether designing a product, service, or experience, you need to help users get better at something they want to be better at. Badass is packed with practical techniques for increasing user skill and engagement based on the latest research in cognitive science and design.