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Blue Ocean Strategy
HIGH_DENSITY_DATA
FILE_REF: 10 // VERIFIED_ENTRY
ENTRY_DATE2015_01_01

Blue Ocean Strategy

Primary_AuthorW. Chan Kim
Reader_Fitintermediate

01_ABSTRACT_SYNOPSIS

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.

02_INDEX_NODES

  • Create uncontested market space (blue oceans)P.042
  • Value innovation frameworkP.084
  • Strategy canvas and four actions frameworkP.126
  • Make competition irrelevant through differentiationP.168
PUBLICATION_DATE2015
ISBN_RECORD978-1625274496
PAGES287_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID10
FILE_SIZE14.4_MB_RAW
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Editorial_Note

Why this book matters

Use this when market positioning feels crowded and commoditized. It helps PMs identify whitespace and build value propositions that avoid direct feature wars.

03_RELATED_NODES