Blue Ocean Strategy

Overview

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.

Key Takeaways

• Create uncontested market space (blue oceans)
• Value innovation framework
• Strategy canvas and four actions framework
• Make competition irrelevant through differentiation

Who Should Read This Book?

Why Read Blue Ocean Strategy?

Blue Ocean Strategy is widely regarded as essential reading in the product strategy & visionspace for product managers. W. Chan Kim's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.

With 3,421 reviews and an average rating of 4.5 out of 5, Blue Ocean Strategy has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.