Competing Against Luck

Overview

The fundamental question in business is, "Why do customers make the choices they do?" In Competing Against Luck, Christensen provides the answer: customers hire products to do specific jobs in their lives.

Key Takeaways

• Jobs-to-be-Done framework for understanding customers
• How to uncover the job customers are hiring your product for
• Avoiding the "fallacy of active versus passive data"
• Building products around customer jobs

Who Should Read This Book?

Why Read Competing Against Luck?

Competing Against Luck is widely regarded as essential reading in the product strategy & visionspace for product managers. Clayton M. Christensen's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product strategy & vision, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,687 reviews and an average rating of 4.5 out of 5, Competing Against Luck has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.