HIGH_DENSITY_DATA
FILE_REF: 13 // VERIFIED_ENTRY
ENTRY_DATE2016_01_01
Competing Against Luck
01_ABSTRACT_SYNOPSIS
The fundamental question in business is, "Why do customers make the choices they do?" In Competing Against Luck, Christensen provides the answer: customers hire products to do specific jobs in their lives.
02_INDEX_NODES
- Jobs-to-be-Done framework for understanding customersP.042
- How to uncover the job customers are hiring your product forP.084
- Avoiding the "fallacy of active versus passive data"P.126
- Building products around customer jobsP.168
PUBLICATION_DATE2016
ISBN_RECORD978-0062435613
PAGES288_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID13
FILE_SIZE14.4_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
Use this book as a reading hub
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Product Strategy & Vision category
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More by Clayton M. Christensen
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