Customer Needs Books
Curated selection of product management titles covering customer needs
2 books in this topic
Competing Against Luck
by Clayton M. Christensen
4.5
(1,687)The Jobs-to-be-Done theory for understanding customer motivations and building better products.
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Jobs to Be Done
by Anthony W. Ulwick
4.4
(432)Practical framework for understanding customer needs through jobs-to-be-done theory.
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