Jobs to Be Done

Overview

Anthony Ulwick provides a step-by-step guide to outcome-driven innovation using the Jobs-to-be-Done theory.

Key Takeaways

• Jobs-to-be-Done framework
• Outcome-driven innovation
• Customer need statements
• Opportunity algorithms

Who Should Read This Book?

Why Read Jobs to Be Done?

Jobs to Be Done is widely regarded as essential reading in the product discovery & researchspace for product managers. Anthony W. Ulwick's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product discovery & research, this book provides practical frameworks and real-world examples that you can apply immediately.

With 432 reviews and an average rating of 4.4 out of 5, Jobs to Be Done has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.